SALESFORCE   DEVELOPMENT

The third  part of our Business Excellence Triology, is building "Customer Focussed Capability".It  injects the missing "sales culture" in sales-centric companies.

 Our clients rightly recognize,  the Sales Force as the revenue  earner of the company... Yet, the sales people being out on the field (under both sun & rain)... are often excluded from the change mangement initiatives of the organisation

 

Our sales performance improvement program, is dedicated to helping  large pan-India salesforces, transition from merely selling products to a strategic approach to  sales excellence. We have, a proven PEOPLE + PROCESS  integrated approach. We focus on

• what sales performance systems & processes are most suitable to execute your sales plans or remedy existing inefficiencies in the sales cycle process

• We define and show how best to achieve the competency & behavior change necessary for that performance standard.

Our comprehensive sales review mechanisms, help the client company to have measurable metrics.... Faster insight which leads to smarter sales management  techniques

 

Consequently... our sales training is distinguised for its holistic approach... We undertake the whole gamut of talent management - understanding the competency gap, designing training interventions in critical competency/behavourial areas,  providing avenues for on-the-job learning & growth etc..  We are able to measure, monitor and reinforce sales competency & behavioral improvements . We have trained over 8300 (and still counting) sales-field professionals & managers in direct/institutional selling  & customer relations management, commercial negotiating & key account management . All CUTTING EDGE features of direct marketing!

 Our star program is called   "O P T I M U S"™     its objective is, to create the   "L E A D E R S H I P   D I F F E R E N C E". We have coached and developed over hundreds of sales managers in maximising salesforce productivity. This is a modular program with a comprehensive course curriculum and varied learning methodology 

One of our training programs "SUCCESS SECRETS  OF SALES CHAMPIONS"  has been conducted over a 100 times, since 1993 , for Annual Sales Conferences/Quarterly Review Meetings etc... The basis of our training is how-to techniques & tactics not just motivational hype

Our ever-demanded, training module TRAINING OF SALES TRAINERS has empowered  many sales managers with the techniques & resources ... to carry forward, the legacy of SALES EXCELLENCE,  we leave behind for our clients

CASE  STUDY :

A pan India marketing company with a sales force of 1000 plus ,had been experiencing stagnant growth for some years, diagnosed chiefly as adhoc sales management, weak leadership, unclear sales plans & processes & inadequate competency levels all over . Our 3 year turnaround campaign which included : assesment & revamp of sales strategies, training  modules for sales managers ( 5graded levels); development of sales trainers to upgrade frontlines selling skills,major initiatives to overhaul Branch Management  and people management systems (from end to end) inducting new Marketing Trainees and putting them through an yearlong grind

THE   R E S U L T S   S H O W ......our clients have had immediate gains of 33% and more sustainable benefits year-on-year !!!

Our client feedback  indicates all our  clients see us
as a high quality, flexible firm that meets their needs,
and 100% say they would work with us again